Buyer Personality Types

Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]

Save Money: Frugal Tips For Small Businesses

Hello hello, and welcome to the Online Presence Business Blog! In the spirit of January I thought I’d share some money-saving tips for small businesses. With Christmas behind us, it can feel like a good time re-assess costs, outgoings and outsourcing for a prosperous 2024. As a small business owner, you are not only the […]

Why I Opted Out of Black Friday Madness

In a world dominated by big-box retailers and online giants, small business owners like myself often find ourselves at a crossroads during the chaotic shopping extravaganza known as Black Friday. As the holiday season kicks off with a frenzy of discounts and doorbusters, I made a conscious decision this year to abstain from the Black […]

Mastering the Art of Writing an Effective Business Press Release

In today’s fast-paced digital world, a well-crafted press release can be a powerful tool for businesses to generate buzz, attract media attention, and make the most of a wider reach. A press release, when done right, can reach a wide audience and garner media coverage. However, it’s crucial to follow a strategic approach to ensure […]

50 Free Social Media Post Ideas

Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.

5 Reasons Why You Shouldn’t Fear a Saturated Market

In the world of business, a saturated market is often viewed as a red flag. Many entrepreneurs and aspiring business owners shy away from entering such markets, fearing intense competition and a lack of growth opportunities. However, it’s essential to recognize that a saturated market isn’t necessarily a dead end. In fact, it can present […]

Organic Reach on Instagram: Strategies to Grow Your Business

Instagram has become a powerhouse for businesses looking to establish a strong online presence and connect with their target audience. With over one billion monthly active users, leveraging Instagram’s organic reach is vital for growing your business. This month I am exploring effective strategies to boost your organic reach on Instagram and maximise your business’s […]

Understanding Generational Purchasing Behaviour: The Key to Successful Marketing

In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]

11 Essential Ways to Stay Safe Online

    The internet has become an integral part of our lives, connecting us to a world of information, entertainment, and opportunities. However, it’s crucial to prioritize online safety to protect ourselves from various threats such as cybercrime, identity theft, and privacy breaches. In this blog, we will explore 11 essential ways to stay safe […]