Category: The Online Presence Specialist

6 Benefits Of Using Social Media for Business

Social media is here, and here to stay. If you haven’t jumped on board yet, now is a great time to get started. When you choose the right platform, social media is a fast, effective and cheap way to attract new customers. So what are the real benefits? Let’s go through them together. Using social […]

How To Increase Engagement On Social Media

Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]

Red Flags To Look For In Digital Marketing Companies

In my line of work, approximately 40-60% of clients come from a “negative experience” with other digital marketing companies. Thankfully these people know that one bad apple doesn’t represent all of us. For this month’s blog, I thought I’d share with you some of their bad experiences (and some of the red flags I have […]

How To Get Your Business Noticed On TikTok

One of the most common questions I an asked is ” Catherine, how do I get my business noticed on TikTok?”. Well, it’s about time I wrote a blog for all you lovely biz brains. Understand your audience When any business owner asks me about a platform I always say the same thing; how does […]

6 Ways Improve Your Website In 15 Minutes

Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]

50 Free Social Media Post Ideas

Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.

5 Reasons Why You Shouldn’t Fear a Saturated Market

In the world of business, a saturated market is often viewed as a red flag. Many entrepreneurs and aspiring business owners shy away from entering such markets, fearing intense competition and a lack of growth opportunities. However, it’s essential to recognize that a saturated market isn’t necessarily a dead end. In fact, it can present […]

Organic Reach on Instagram: Strategies to Grow Your Business

Instagram has become a powerhouse for businesses looking to establish a strong online presence and connect with their target audience. With over one billion monthly active users, leveraging Instagram’s organic reach is vital for growing your business. This month I am exploring effective strategies to boost your organic reach on Instagram and maximise your business’s […]