Category: Generational purchasing behaviour

Buyer Personality Types

Post author By jarvisclothier
Post date 1 February 2024
Categories In Attract Customers Online, Business Advice, Business Tips & Advice, Content Creation, Engage Your Audience, Generational purchasing behaviour, Kent, Online Presence, Social Media

Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]

Understanding Generational Purchasing Behaviour: The Key to Successful Marketing

Post author By jarvisclothier
Post date 1 July 2023
Categories In Business Advice, Business Tips & Advice, Catherine Jarvis Clothier, Generational purchasing behaviour, Social Media

In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]